Elma’s is the type of juice spot where first-time customers become long-time friends: Not only is the food fresh and healthy — but after a visit or two, it’s a good chance that founder Jimmy Brown and his mother Karlene will know your face and greet you warmly. Located inside the historic La Marqueta since the summer of 2018, Elma’s was named in memory of Jimmy’s grandmother Elma, and follows her teachings of the “health is wealth” lifestyle. Drop by for a fresh juice or smoothie, and check their Instagram page each morning to find out the menu for their plate of the day.




1590 Park Avenue (at 115th Street, inside La Marqueta)


Tuesdays-Saturdays 10 a.m.-5 p.m.